Consumer365 has recognized Mailchimp as the Best SMS Marketing Service for 2025, highlighting the platform's ability to help businesses strengthen customer engagement through efficient, data-driven ...

Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize ...

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With open rates for email marketing at all-time lows, social media platforms like Facebook increasing advertising costs, influencer marketing failing to deliver on its initial hype, and more, it’s ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

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SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020. We’ve already covered how SMS marketing is making a comeback, as more B2C and ...

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“The person who runs the McDonald’s account” is now a contact in my phone. It happened Tuesday night during a mindless scroll of social media when I noticed McDonald’s channels, including Instagram, ...

As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

For better or for worse, our lives have depended on digital connectivity this past year. Among distance learning, reimagined workplaces and brick-and-mortar closures, phones have transitioned from ...