adexchanger

AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference?

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
Streaming Media Magazine

Client-Side vs. Server-Side Ad Insertion: Which is Winning in 2024 and Why

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...
Streaming Media Magazine

Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...
Searchenginejournal.com

Server-Side vs. Client-Side Rendering: What Google Recommends

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, ...
JD Supra

Server-Side Tracking: What Is It, and How Does It Impact Privacy Compliance?

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...