You are not a real watch guy unless you own a Rolex – you hear this comment pretty often in our community. Up to a certain extent I can agree with this. Rolex is the only brand everybody knows ...

New Coke, the Porsche 996, and Star Wars: The Phantom Menace – all things that, upon introduction, were meant to be better than their predecessors. On paper, they probably were or perhaps they tested ...

The Pepsi GMT is one of the hottest Rolex watches right now. People have even gone to drastic measures to ensure they’re never resold. There’s even been talk of Pepsi being discontinued, but ...

A Slow Evolution Over the decades, the GMT-Master would change in incremental, barely perceptible, Rolex-like fashion—updated with more accurate movements, slightly larger cases, and better bracelets, ...

The website for The Keystone, a high-end vintage watch dealer in Los Angeles, features a section dedicated to “holy grails,” or collectible watches distinguished by their quality and rarity. Exhibit A ...

Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. When Rolex talks ...

Rolex fans fretting about their place on the Daytona wait list can take heart. Rolex introduced a slew of new models to lust after at Watches & Wonders in Geneva last month, including a new GMT-Master ...

One year on from the launch of Rolex’s stainless steel “Pepsi” bezel GMT-Master II, we take a look back at the history of the globetrotting model You may or may not know that it was at the ...