The never-ending debate over whether short-form content is disrupting the traditional, long-form article has outlived its usefulness. What began as a reasonable discussion about the merits of newer, ...

"Can we balance public good with our bottom line? Or are we consigning ourselves to adopting the playbook written by ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Research on the long-term impacts of short-form video consumption is still lacking, but recent studies show concerning associations with cognition and mental health.

Online short-form video has shifted from a light distraction to a constant backdrop in many children's lives. What used to ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

"Despite what the 'kids-these-days' brigade might tell you, my demographic is not only interested in minute-long TikTok ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Why TikTok’s trial 60-minute video limit isn’t coming out of nowhere YouTube Shorts notched an impressively quick rise to become a TikTok rival Why long-form social video’s potential for grabbing ...