We used to think of campaigns as singular, well-defined launches. The big idea came first, followed by a carefully structured plan: a hero visual, a strong copy line, a timeline of deliverables. Media ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

At the Indiana University Observatory on Social Media, my colleagues and I study influence campaigns and design technical solutions—algorithms—to detect and counter them. State-of-the-art methods ...

Democrats are grappling with how to up their game on social media following an election cycle where they acknowledged they were trounced by Republicans on platforms like X, Instagram, and YouTube. In ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

Filippo Menczer receives funding from the Knight Foundation, Sloan Foundation, NSF, DoD, and the Swiss National Science Foundation. We have uncovered many examples of coordinated inauthentic behavior.