While the draft EU AI Act prohibits harmful ‘subliminal techniques’, it doesn’t define the term - we suggest a broader definition that captures problematic manipulation cases without overburdening ...

A brand is memory and the memory is the brand. This is a well-known circular truth but one that is not entirely well understood. A brand is born unknown. Memory gets developed over time. It takes ...

As Matthew Syed explains in Sideways, “Subliminals are things we can’t see or hear; they fly below the threshold of conscious awareness.” When we are exposed to subliminal messaging, images or sounds ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now A new study by Anthropic shows that ...

Cronin’s work explores landscape, geography, migration and history. Perceived by Cronin as a “subliminal memory map” – a reimagined place – Schema resembles a fuzzy memory that has been reconfigured ...

The traditional view of memory, and the one that persists among most of us, is that it is something like a storehouse of movies on a computer’s hard drive. This is a false concept of memory, analogous ...