MOSCOW -- Deep within a Russian television advertisement for a local beer, Klinskoye, lurked a split-second message for another thirst-quencher: Pepsi. An image of Palmolive Fruit Essentials soap was ...

When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we see examples of corporate logos ...

Research has shown that subliminal ads and other stimuli designed to influence us outside awareness can do so, but not very powerfully. I mean, there’s a big difference between getting thirsty people ...

A team of researchers at Shizuoka University is hitching a ride on Japan's bullet train technology, aiming to transmit targeted advertising at high speeds. Using a groundbreaking technique called high ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: McDonald's Sweden / Nord DDB Ever felt a craving for a burger and fries after a night out ...

Devo singer Mark Mothersbaugh has claimed that he puts subliminal messages into adverts for major brands. The songwriter told Blender that in addition to his work with Devo, he has written the music ...

Small businesses have been told to emulate the spirit of new iiNet television advertisements that give users a website link where a free offer is provided – but only if they freeze-frame the ...

Persistent spammers running pump-and-dump campaigns have resorted to subliminal messages, according to antispam vendor Sophos. One recent campaign circulated via e-mail contains a GIF animation set to ...

Hockey fans are bombarded with logos and advertisements for legal sports betting as often as every 13 seconds during major games, a new study has found. Analyzing TV broadcasts of June’s Stanley Cup ...