New tech and extra process added more friction to the buying process. But there are ways to minimize the complexities.

Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads over access ...

Compliant, a leading provider of data integrity signals in digital media, today announced the release of its Agentic AI Suite for Media. This new standard for programmatic advertising addresses the ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio. Such alliances may help as Madison Avenue grapples ...

NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...

Euronews, a global media leader delivering independent news across TV and digital platforms, achieved significant year-over-year growth in programmatic advertising revenue in July 2025, following the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Generative AI is reshaping digital advertising. In fact, 99% of marketing and business ...

Google settled a suit by agreeing to create an off-switch for programmatic data sharing. Huge deal, right? Why isn't anyone ...

Campaign Middle East has successfully concluded its final industry event of 2025: Campaign Breakfast Briefing: Out of Home ...

Advertisers have more control and choice over their campaigns than ever before, and now programmatic has brought the ease of digital to traditional TV advertising.

"VIOOH's consistent progress in sustainable media efficiency is a testament to their commitment to transparent accountability ...

Every person who streams a video favorite does so on their own terms, but Paramount is hoping to make the experience a little more unifying. The media conglomerate, now under the aegis of Skydance ...