LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article on how target market segmentation ...

LONDON--(BUSINESS WIRE)--The CPG industry has grown exponentially in recent years and witnessed rapid changes and evolving market dynamics. However, challenges such as investment volatility, customer ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan. The ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Who are your customers? Or perhaps a better question is: Who aren’t your customers? Not everyone is interested in, nor a good target for, every product or service offering. Marketing communications ...

Nielsen Co. has introduced a new service that meshes the company's consumer segmentation and mobile media targeting tools. The offering, called Mobile-PRIZM, is designed to help advertisers and ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

In beginning his new mobile ad startup, Admobius, co-founder Dan Grigorivici admits he’s no “spring chicken” when it comes to the ad technology landscape. He’s worked in a range of product-related ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...

An A&E executive who spoke yesterday during a Mobile Marketer webinar said that the company is using mobile and location to reach users in the right context in a relevant way, across all of its mobile ...

The US Hispanic population, with its growing purchasing power and impressive growth in media usage, has companies scrambling for ideas and ways to effectively target this barely tapped market.