For the first time since Nielsen began tracking total television viewing across broadcast, cable, and streaming in its monthly “The Gauge” report, broadcast viewership has surpassed cable. Since 2021, ...

Television viewing trends have started to settle into more seasonal patterns. That’s the main takeaway from the latest installment of “The Gauge,” Nielsen’s monthly snapshot of total broadcast, cable ...

May served as a watershed month for US viewing habits, as streaming surpassed the combined share of broadcast and cable for the first time in Nielsen measurement. Still, among television viewing share ...

Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Stream Los Angeles News for free, 24/7, wherever you are.

YouTube has become the dominant streaming platform on connected TV screens, driven by changes in how viewers engage Data shows viewing on CTV has surged over the past five years, thanks to older ...

Nielsen has revealed that viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with 73.6 per cent of overall TV viewing in the US, in the second installment of ...

Nielsen’s "Gauge" report for May showed that TV viewership through streaming overtook broadcast and cable combined, a new milestone in the U.S. media sector. "Streaming reached a historic milestone in ...