Consumption isn’t just about the acquisition of good and services to satisfy needs and wants. Consumption is a big part of our culture. We consume to make meaning, establish identities, connect with ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

The aim of this paper is to draw together various relatively isolated laws of consumer behaviour for frequently-bought branded goods or services. Starting without formalised preconceptions of how or ...

Alongside deep knowledge of the brand, strategists need to be able to develop understanding of the consumers the brand needs to attract. This section of the Strategy Toolkit provides a grounding in ...

Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...