Here’s what psychologists and dermatologists want parents to know about the latest tween skincare trend, including what to do ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

Select independently determines what we cover and recommend. When you buy through our links, we may earn a commission. Learn more. Not long ago, the internet was buzzing about “Sephora kids.” Not ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

In the wake of “Get Ready With Me” videos (GRWM) and other beauty-related content on TikTok, kids and tweens are expressing more interest in skin care practices than ever. And while taking good care ...

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...