The customer data platform provides a central place to collect first-party information about customers, but simply having a pile of data is not the point. Companies want to put it to work to improve ...

Twilio’s foray into the customer data (CDP) business could be heading for an early conclusion. The former startup offers communications software services via APIs, and in recent years expanded its ...

Twilio announced Monday that it will acquire Segment in an all-stock deal worth $3.2 billion. Segment is a player in the customer data platform (CDP) market, with software that aims to help businesses ...

LAS VEGAS--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced at AWS re:Invent 2024 the ...

Twilio’s TWLO Segment has remained a category leader in data collection since its acquisition in 2020 by TWLO. The cloud communications company has added a couple of new features — Linked Audiences ...

CDP acquisitions are a bit like snowflakes, no two have been quite alike, at least not so far. Cloud communications platform Twilio’s $3.2 billion all-stock purchase of Segment, confirmed on Monday, ...

Cloud communications company Twilio announced Monday that it plans to acquire the startup Segment, which builds a platform to collect and analyze customer data. Analysts say this acquisition shows ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO) today announced that it has entered into a definitive agreement to acquire Segment for approximately $3.2 billion in Twilio Class A common stock, on ...

The Twilio-Segment acquisition was the biggest story of the weekend, and in our current IPO lull, it is the most discussed deal of the moment. So it hasn’t been a surprise to see folks working to ...

Twilio Inc. today said that it will be spending about $3.2 billion to acquire Segment Inc., an Accel-backed unicorn startup focused on helping companies extract more value from data they collect on ...

(RTTNews) - Cloud communications company Twilio Inc. (TWLO) said Monday it has agreed to acquire customer data platform Segment for about $3.2 billion in Twilio Class A common stock, on a fully ...