The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

When we talk about online advertising, we talk about the advertisements that we see on various websites while surfing on the internet. We come across various types of flashy or animated banner and ...

Programmatic advertising refers to the use of software and algorithms to purchase digital ad space. Unlike traditional ad buying, which often involves manual negotiations and direct interactions ...

Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Now, more than ever, consumers expect personalization. The same goes for getting personalized with programmatic tv. Outside of media, one of many signs is how popular subscription boxes are. The often ...

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

The much-awaited e4m Real-Time Programmatic Advertising Conference and Awards is back! The exchange4media Group is all set to host the fourth edition of the conference and awards on Thursday, ...