AMP aims to allow websites to load faster by fetching pages from Google's cache but had a drawback, as each URL for AMP pages began with https://google.com/amp. The ...

As we noted earlier, Google is playing around with the idea of vanity URLs on Google+, giving them out to select businesses and celebrities. Excuse me while I play Columbo for a second. The ...

Google's John Mueller said in a video hangout at the 3:16 mark that the URLs Google finds in your XML sitemap files are often used to define your canonical URLs. John said "we recommend doing that is ...

Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. In the ...

Google has removed the public version of its URL submission tool, which allowed users to submit any page to Google’s index. Google is now advising people to use Search Console’s Fetch & Submit tool.

The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...