Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Digital personalization is demanded by customers in 2024, and going the extra mile for effective personalization is a key differentiating factor. In 2024, the demand for digital personalization ...

Last week, I looked at the impact the inclusion of graphics on the search results page might have on user behavior, based on our most recent eye tracking report. This week, we look at the impact that ...

Midjourney’s new Personalization feature allows users to create customized images by ranking image pairs, which the system uses to understand and generate images based on individual preferences. Users ...

It’s time for the ad industry to relinquish its obsession with personalization, argues Armadillo’s Rob Pellow. This story is part of The Drum’s latest Deep Dive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. User experience (UX) trends evolve every year to keep up with the expectations of end users.

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

Traditional personalization techniques have served marketers well, offering options like segmenting audiences based on demographics or past purchases. However, these methods have limitations: Static ...

Next-generation CRM in healthcare is here – but are ethics and personalization at odds? For The Drum’s health & pharma focus week, Merkle’s Dagmara Scalise and Erin Kelsh investigate. Time to rethink ...

Personalization is one of the hottest buzzwords in the industry. The problem is that few people understand what personalization technology is, how it can be implemented, and whether or not the return ...