BMW's own Heart of Joy control unit will debut in upcoming Neue Klasse EVs It consolidates multiple separate control units into a single, integrated one Promised benefits include quicker and more ...

Pushing a vehicle to its limits is the essence of motorsport. Having a pro driver push you around a track in a test rig is the essence of awesome. That's what BMW had in mind at its Performance Center ...

With its new brand campaign and ‘Meet Okto the Octopus’ video, BMW has provided an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus ...