Web analytics industry experts as well as leading vendors and organizations that use Web analytics announced yesterday the formation of the Web Analytics Association. The Washington, DC-based ...

US— The Web Analytics Association (WAA) has merged with its Spanish-language counterpart, the Asociación Española de Analítica Web (AEAW). Going forward, the WAA says it will assist AEAW in the ...

At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis, aimed at eliminating the confusion around the most basic ...

Web analytics usage has reached mainstream status, with 82 percent adoption among companies surveyed recently by Aberdeen Group. However, a vast range of maturity exists regarding analytics process, ...

Companies using Web analytics are placing too much faith in technology and people, and not putting enough effort into education and training, according to former JupiterResearch analyst Eric T.

Web analytics tools can improve online government services without compromising privacy, writes Alex Langshur, president of the Web Analytics Association. In July, the Office of Science and Technology ...

WAKEFIELD, MA--(Marketwired - Nov 6, 2013) - The Digital Analytics Association (DAA) announced today the all-star speaker line up at its San Francisco Symposium at the Google office in San Francisco, ...