The latest report to come from analyst firm CMS Watch (news, site) is one that will grab the attention of those who want to understand who is visiting their site and what they are doing while they are ...

Although Web analytics have been around nearly as long as the World Wide Web itself, the latest crop of software upgrades in this space makes it easier than ever to precisely study what’s working best ...

User Interface Improvements The new Insight report profile report summary and drill down is clearly presented to the user with both standard and custom reports available. Rather than split up reports ...

Web analytics has come a long way from its humble origins in hit counting. Today, the process can capture a vast range of data -- and the sheer breadth of all this information creates problems for ...

Promising a simplified interface and more custom-tailored reporting, NetIQ Corp. this week unveiled an upgrade to its flagship WebTrends Web analytics software. WebTrends Reporting Center 5.0 is ...

SimilarWeb Ltd., an analytics startup that counts more than half of the Fortune 100 as customers, is reportedly planning an initial public offering for the second quarter of 2021. The startup joins a ...

Nomenclature's not that important, is it? Guess again -- a common vocabulary's critical when you're trying to understand and get involved in a blossoming industry. That's why The Web Analytics ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Visually appealing infographics make no difference to how digital marketers make decisions with web analytics, according to a new report. The finding comes from a research study completed by ...

Businesses today have access to more data than ever before. When used properly, businesses can create compelling competitive advantages through their use of this data. Today, we’re going to take a ...