Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display ...

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...

Whether you’re creating a Web app or a mobile app for your business, the end goals are to provide a helpful service for as many customers as possible and expand your company’s reach. But how do you ...