Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

In the wake of recent lawsuits brought under the Video Privacy Protection Act (VPPA), companies with websites that display video content should evaluate their use of ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

Web Tracking is not the same as website tracking. The latter refers to analyzing things about any website. That’s done using different tools available to webmasters. Web Tracking is about tracking you ...

The ability of OCR to enforce expansive portions of its controversial web tracking guidance has been severely limited. A federal district court ruled that the guidance exceeded the agency’s authority, ...

Apple is changing its "web tracking" policies. The company is determined to leave the advertising and marketing industries in no doubt as to how clever data monitoring technologies are viewed in ...

The World Wide Web Consortium has released a draft standard for establishing do-not-track preferences of Web users. On Nov. 14, the W3C's Tracking Protection Working Group published drafts for two ...

As part of its war on web tracking, Mozilla is adding a new tool to Firefox aimed at stopping cookies from keeping tabs on you across multiple sites. The "Total Cookie Protection" feature is included ...

It’s no secret: Every move you make on the Web is being tracked, recorded, compiled, and used to sell advertising or otherwise finance the sites that we all know and love. But such activity has come ...

The web is overrun with cookies, and not the tasty kind. These small pieces of code follow you around the web and help firms build up profiles about your interests. Stalked from website-to-website by ...