Craig Macfarlane, chief technology officer of StudentAdvantage.com, smiles incredulously as he studies the numbers: 4.7 million unique users logged onto his company's FansOnly.com Web site in December ...

The firm's analysis of web traffic in August 2024 showed a 3% increase in total website visits, a slowdown from the 13% growth observed in July. Despite a year-over-year decline of 11% in Canadian web ...

A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

When someone first mentioned to me that reports created by running raw access logs through software such as Analog did not meet the needs of high level management, I was caught off guard. “What could ...

When you visit a Web site, the communications between your PC and the site's server constitute Web traffic. The amount of traffic and the details of each visit are extremely valuable information to a ...

You’ve launched an online campaign. Now how do you measure its success? Despite all the data that can be sliced, diced, scrutinized and parsed, the process of tracking what’s working — and what isn’t ...

Compuware is offering this week a hardware appliance to monitor Web applications both inside and outside of a user site's data center. Compuware's Gomez First Mile appliance plugs into a network.

Google has announced some new features and a major interface overhaul for Google Analytics, the popular website traffic analyzer. The changes are aimed at making Google Analytics data easier to sort ...

Google has officially launched Analytics, a robust new web analysis system that provides site owners with traffic metrics and massive amounts of useful marketing data. Based on technology originally ...