In spite of recent announcements that Facebook has surpassed Google and Yahoo! for overall display impressions, ecosystem feedback suggests there’s a difference between what a Facebook or social ...

Her latest research paper, published in the Personality and Social Psychology Bulletin, examines whether first impressions through a video screen can properly indicate someone's personality.

They are used in online advertising, which often pays on a per-impression basis. Counting impressions is essential to how web advertising is accounted for and paid for in search engine marketing ...