Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig ...

I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or whatever, I ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.

Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to ...

As a public, mass-reach medium, out of home (OOH) reaches over 97% of the UK, with digital OOH (DOOH) delivering 4.8bn impressions each week. It is the brand-building medium used by the world’s most ...

Publishers should be happy with themselves—programmatic ad impressions are landing at a better rate than they did two years ago, judging by Programmatic Transparency Benchmark, a Q1 2025 study by ANA.

As 2019 approaches, marketing departments up and down the country will begin frantically analysing campaign performance, budgets and ROI figures looking for opportunities to make the coming year the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

TripleLift, the world's leading Creative SSP, today announced a significant expansion of its Programmatic Pause Ads solution.

ResponsiveAds new premium programmatic format, Programmatic Fluid™ 250, runs in existing 970x250, 300x250 ad slots. It "automagically" expands at a fixed height of 250px edge-to-edge fills white space ...