The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Compliant, a leading provider of data integrity signals in digital media, today announced the release of its Agentic AI Suite for Media. This new standard for programmatic advertising addresses the ...

more content more ways to view this content more available ad inventory better targeting on these ads and finally, the ability to buy ads programmatically. From the traditional ancient Greek stadion ...

From the start of the ad automation revolution, it has been tough to gauge exactly how much of media buying online really was migrating to programmatic channels. Add to that ongoing murkiness over ...

Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games. NBCUniversal is selling ad ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers ...

New tech and extra process added more friction to the buying process. But there are ways to minimize the complexities.

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

TripleLift, the world's leading Creative SSP, today announced a significant expansion of its Programmatic Pause Ads solution.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...