A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance ...
Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype... When AI is a bubble, and talking about AI being a bubble ...
The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
The U.S. judge considering whether to order a breakup of Google’s advertising technology business asked the Department of ...
A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...
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Google submits sweeping EU compliance plan after €3 billion ad-tech fine
Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...
The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was ...
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