Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

According to the global report, marketers who are confident in their data are three times more likely to report revenue ...

Rainforest Alliance global director of customer care, Silke Maria Robeller, believes B2B marketing has the most impact when ...

Discover how GEO is reshaping B2B marketing with clarity, authority, and storytelling in an AI-driven, zero-click world.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Businesses are learning how influencer marketing may help increase brand awareness, ...

What does sustainability look like in marketing? How can you drive (and measure) a green agenda? Where does ‘going green’ start? B2B Marketing’s Lucy Gillman sat down with McKinsey & Company’s partner ...

As a B2B marketing agency, we've witnessed this firsthand with our clients. One particular instance involved a business on the brink of losing its market presence. Our team stepped in, bringing a ...

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...