The blog posts I’ve written so far have mostly focused on fairly recent films, such as Twilight or Harry Potter. But today, I want to write about a classic film that used, appropriately enough, ...

The blog posts I’ve written so far have mostly focused on fairly recent films, such as Twilight or Harry Potter. But today, I want to write about a classic film that used, appropriately enough, ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...

What Pavlov's famous experiment taught us about learned behavior Fact checked by Sean Blackburn Even if you don't know a whole lot about psychology, you've probably heard of "Pavlov's dogs" or "Pavlov ...

Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

Do features like humor, sex, color, and music in a commercial merely increase our attention to product information in a message, or can they directly influence our attitudes? The results of an ...