Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In the early days of the pandemic, the consumer-packaged goods (CPG ...

We asked a global group of entrepreneurs, business leaders and academics to assess consumer behavior and what it could mean for the coming year and beyond. By The New York Times This feature is part ...

The following is a summary from The Post-Covid Industry Forecast report. To access the full PDF, please click here We begin our analysis with a brief overview of what is known about the coronavirus, ...

Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are ...

BrightEdge analyzed search behavior during the most recent 90 days. They discovered profound shifts in search behavior that will be with us for years to come in what they call The New Normal. The ...