The problem with writing this essay on creativity was evident the moment I mentioned it to anyone. The idea didn’t sound creative, or necessary. It sounded blobby and arbitrary, like the early strains ...

Look around you. You’re surrounded by creative people. Or at the very least, you’re surrounded by the work of creative people. Consider that smart watch on your wrist. What about your TV remote that ...

We tend to consider creativity in terms of thinking, such as coming up with ideas and solving problems. And indeed, those thinking processes are key to creating something new, original, and effective ...

What is “creative nonfiction,” exactly? Isn’t the term an oxymoron? Creative writers—playwrights, poets, novelists—are people who make stuff up. Which means that the basic definition of “nonfiction ...

What is creativity? It’s usually defined in terms of imagination and innovation and especially related to the production of artwork. Yet creativity isn’t necessarily about art per se but is a quality ...

Creativity is a vital skill for personal and business success, yet many people struggle to nurture it — or they believe they can’t. Here are some practical steps and principles to align your mindset ...

What’s the big idea? We are all creative beings because making your life is the ultimate creative act. For those who choose to tune their senses as artists, there are 10 key principles to improving ...

Not too long ago, I was asked to present a tool to some of my clients. It was a simple prototype, where a person would type in a few things (i.e., advertising channel, product and occasion), and in ...

Apple has always understood one idea that most small businesses overlook. Creativity grows from speed. Not perfection. Not ...

Chloe Preece, ESCP Business School and Hafize Çelik, University of Bath Is computational creativity possible? The recent hype around generative artificial intelligence (AI) tools such as ChatGPT, ...