Alana Sandel is a Chief Experience Officer at Marketing For Wellness, an agency committed to supporting brands that stand for well-being.

We know by now that change is inevitable. But transformation isn't always seen that way. In other words, technology and society will continue to push change—that's a given. However, transformation ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

Personalized investment management involves building a portfolio that is tailored to your needs. With this approach to investing, you or your financial advisor create a plan and portfolio based on ...

Personalization has become a top priority for organizations seeking to deliver differentiated customer experiences and drive commercial results. In 2025, the marketing budget allocated to ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

The landscape of event photography is rapidly evolving. Advances in artificial intelligence (AI) are reshaping how photographers capture, process, and deliver content, introducing new possibilities ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer's ...

Story by Jay L. Zagorsky Associate Professor Questrom School of Business, Boston University (The Conversation) – Recently, Delta Air Lines announced it would expand its use of artificial intelligence ...