Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world saturated with digital noise, reaching customers on their handheld device—the ...

RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance ...

We’ve updated our page on RCS with news that Google might be preparing invitations for non-RCS users to enable the technology ...

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...

NEW YORK, March 25, 2025--(BUSINESS WIRE)--Attentive, the leader in AI-powered mobile marketing, is transforming brand-to-consumer messaging with the U.S. launch of Rich Communication Services (RCS) ...

Rich Communication Services (RCS) is revolutionizing how brands connect with consumers, offering capabilities that far exceed traditional SMS limitations. As global adoption accelerates, particularly ...

Pinder Takhar, director of marketing Europe at mGage, looks at how brands can use RCS messaging to deliver richer experiences to customers SMS messaging continues to evolve with the rise of new mobile ...

Upstream, a global specialist in mobile marketing technology, showcased the power of Rich Communications Services (RCS) to push multi-channel marketing campaigns to new heights at MEF RCS World.

Here’s a first: Listrak, the retail cross-channel marketing platform, said Tuesday that it was the sole marketing platform provider to launch a Rich Communication Services, or RCS, marketing campaign ...

Cloud-based communications provider, CLX Communications, and cloud mobile marketing platform, Waterfall, have announced a partnership with Google to provide the next generation of messaging services ...