Originally published by Colin Shaw on LinkedIn: How Small Things Have Big Influences on Customer Behavior Non-conscious influence has a significant effect on your customer's behavior. Non-conscious ...

Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

The attempted Justin Bieber renaissance is in full effect now. He performed at the recent MTV VMAs, his first performance on the show in five years. He also has a new music video out for his song ...

Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

They are relieved (and perhaps a little disappointed) when I tell them that I study the way people think. But quickly, they find other questions about thinking that have always puzzled them. One of ...

This year marks the 50th anniversary of an article in Advertising Age magazine in which a marketing consultant named James Vicary admitted to perpetrating one of the great hoaxes in psychological ...

Subliminal messaging is a fascinating technique that influences our thoughts and behaviours without us even realising it. Subliminal Messaging and How it Shapes our Decisions You’ve probably heard the ...

Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...

Creator says his music hath charms to soothe the savage beast behind the wheel. March 17, 2009— -- "I am a safe, courteous and considerate driver... I remain relaxed, even in rush hour traffic." ...

A few weeks ago, I was in a San Francisco restaurant and I ordered a Pinot off the wine list. I don’t particularly like Pinots, so why the heck did I order one? Back in the late 1990s, researchers ...