“BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode—a 2D bar code—to sell the ...
A new book on digital branding includes a 2D mobile bar code on its back cover that connects directly to the title's page on Amazon's mobile Web site. "BrandDigital: Simple Ways Top Brands Succeed in ...
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