Many CRM initiatives are motivated and measured by cost reduction. Although successful CRM programs may reduce costs, cost savings alone should never be what justifies a CRM initiative. Instead, to ...

One of the best ways for a business to keep track of communications with customers and potential customers is by using a Customer Relationship Manager (CRM) program. This type of software, available ...

Today’s retailers must be laser-focused on the needs of individual shoppers – especially with CRM. In this consumer-driven era, a successful Customer Relationship Management (CRM) program improves ...

Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It’s time to usher in a digitally-charged CRM that utilizes the most powerful strategies and tools ...

It was about the rockiest start to a major IT initiative I’ve ever been involved in. Because I’d implemented IT marketing programs (now called client relationship management, or CRM) earlier in my ...

Doha, Qatar -22 nd April 2008 - During the first ever GM CRM Council for General Motors' Middle East Network organized in Manama, Bahrain, Mannai Automotive of Qatar received an award from GM in ...

Microsoft is preparing to launch a new version of its Dynamics CRM (customer relationship management) software that will include improved mobile applications and integrations with Yammer, Skype and ...

eXp Realty has rolled out a new initiative that allows its agents to choose from multiple customer relationship management (CRM) systems, marking a shift in the company’s approach to technology ...

McDonald's CRM program may just prove to be a great case study for when a CRM program costs more than it helps McDonalds is preparing to launch a full-scale CRM program later this year or early next ...