Ultimately, success lies not in replacing humans with AI, but in leveraging technology to amplify human creativity, ...

Anthony Chiaravallo is the CEO of Vallo Media, a performance marketing agency specializing in paid media, digital strategy & brand growth. We’re well into 2025, and if there’s one clear lesson ...

In creative industries where production schedules are tight and collaboration is global, multicloud is not an optional ...

This opinion piece is part of the Future of Strategy 2024 series, WARC subscribers can read the full report here. Customer research is a crucial part of a planner’s toolkit. But given time and cost ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

Sight has appointed Andrew Larvin (pictured) as its new head of experiential and creative strategy as the agency looks to strengthen its brand storytelling offering. Larvin brings 13 years of ...

LIA judging will take place at Encore, Las Vegas, commencing on 29 September and will be completed on 7 October 2024. All rounds of judging take place onsite with no pre-judging. Every judge is ...

CHICAGO, May 20, 2025 /PRNewswire/ -- DDB Chicago has been appointed to lead the global creative and strategy assignment for the Bimbo masterbrand, part of Grupo Bimbo, the world's largest baking ...