Forbes contributors publish independent expert analyses and insights. I cover founders, brands and trends across various industries This article is more than 5 years old. Ayesha Mailk's viral YouTube ...

NEW YORK CITY -- The maker of a line of hair care products created in New York City and popular with people who have curly hair is retesting its own products amid mounting complaints from customers.

If you’ve got kinky or curly hair — chances are you’ve heard of the brand DevaCurl. Being founded in an NYC salon back in 1994, DevaCurl became the first place dedicated to stylizing and treating ...

Former aficionados of the popular haircare brand DevaCurl are now decrying the company, alleging that consistent use of its products has led to adverse symptoms, such as hair loss and damage, scalp ...

Former aficionados of the popular haircare brand DevaCurl are now decrying the company, alleging that consistent use of its products has led to adverse symptoms, such as hair loss and damage, scalp ...

Thousands of men and women have come forward claiming the brand's products have caused hair loss and scalp issues DevaCurl is running additional tests on its products after many longtime users claim ...

A hairstylist in Orlando is among a number of customers across the country accusing DevaCurl of causing serious damage to their curls. Stephanie Mero says she used DevaCurl products on herself and her ...

Ayesha Malik paced the hair care aisle at the Spokane, Wash. Walmart in frustration. It was 2013, and the then-23-year-old student couldn’t find the right products for her dark brown ringlets, which ...

Curly haircare brand DevaCurl is currently under investigation following allegations from customers and influencers claiming that its products have caused hair loss and damage. Users on social media ...

Several women have accused the popular hair brand of damaging their hair. Popular hair care and styling brand DevaCurl is facing backlash as well as a call for partipants in a class-action lawsuit ...