Forbes

From Strategy To Success: How Process Drives B2B Growth

B2B organizations often find themselves at a crossroads between strategy formulation and strategy execution. The harsh reality is that many fail to transform their well-crafted strategies into ...
Forbes

Three Surefire Ways To Derail A Strategy Initiative—And What To Do Instead

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. When the CEO of a global company got in touch, their request was ...