“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

Now, a new report has revealed that AMC Theatres has entered into a new deal with its advertisers, creating a new spot for ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...