If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

No matter if you're in school or well past your days in English class, figures of speech are used every day in our lives. From songs and television shows to conversations and advertisements, we often ...

Some people find it difficult to say that someone has died, so they may turn to metaphors for death instead. These metaphors for dying can help you share that someone has died with softer and gentler ...

Read aloud picture books and look for simile examples and metaphor examples to learn how writers use figurative language to ...

You will be introduced to the “metaphor as conceptual mapping” explanation of the metaphor-making process. This is central to our examination of common metaphors throughout the course and will give ...

The interdependence between family and business systems in family business can create conflicts unknown to families without involvement in a business. Using a phenomenological approach based on ...

As teachers, teacher educators, and school leaders, we often discuss the implications of policies and working conditions on our ability to teach effectively. What we don’t say is that our common ways ...

In a common metaphor used to describe human fertilization, sperm cells are competitors racing to penetrate a passive egg. But as critics have noted, the description is also a 'fairy tale,' rooted in ...