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HBO to change the name of Max streaming service

The Straits Times · 1d

It’s not Max, it’s HBO Max: Streaming service changes name again

The re-branding had left many observers scratching their heads. Read more at straitstimes.com. Read more at straitstimes.com.

USA TODAY on MSN · 1d

Old is new again: Max is going back to the name HBO Max

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Variety on MSN · 2d

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

1don MSN

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

21h

Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

1don MSN

Warner Bros Discovery revives HBO Max branding for global push

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

2d

HBO Max sends ominous email to customers who share their accounts with friends and family

HBO's Max has been sending unsettling emails warning users to stop letting friends and relatives mooch off of their accounts.

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