HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Somehow… HBO Max has returned, with Warner Bros announcing that the Max streaming service will return to its original name.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

Max is going back to its roots—again. Warner Bros. Discovery revealed this week that its flagship streaming platform will ...

Gareth Evans, director of the Indonesian hit action series The Raid, gets his shot at a Netflix Original with Havoc ... and fantasizing about her crush, Max Warren (Matt Cornett).

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...