The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

『ファンタスティック4：ファースト・ステップ』は間違いなく2025年で最も注目されている映画のひとつだが、ついにその世界にどれだけの時間浸れるのかが明らかになった。 米映画館チェーンAMC ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.