In an era of endless scrolls, conversation-led marketing promises speed, relevance, and engagement capabilities for brand ...

Articles written by Gautam Rajesh Shelley ...

Srinivas will be responsible for supporting company's partners and clients while prioritising business, innovation, and ...

Past honourees include erstwhile YouTube CEO Salar Kamangar, Twitter co-founder Jack Dorsey, former Google chairman Eric ...

Our weekly roundup of the latest appointments and account wins news from GMR Rugby League, iCubesWire, and many more.

Three Indian campaigns have been shortlisted in the Health & Wellness category. This includes Leo for Whisper’s ‘Project ...

Admatazz founder and chief strategist explains why digital agencies must stop being obsessed about wrong metrics and focus on marketing foundations, instead.

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...

From gaming marriages to fake Flipkart wins, DDB Mudra’s Cannes submissions tap into cultural discomfort, digital intimacy, ...

India’s influencer marketing industry to reach INR 4,500 crores in 2025, growing by 25% from 2024's INR 3,600, finds The Goat ...

With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with ...