After the Grand Prix was stripped, DM9’s case study on appliance energy costs is now at the centre of a legal complaint.

With AI systems increasingly involved in sensitive areas like therapy, marketers must balance innovation, scale, and speed ...

The sector sees 35% brand expansion and strategic pricing shift in India, reveals a Sciative Solutions report.

In an attempt to bring greater structure to India’s fragmented digital advertising ecosystem, Dharampal Satyapal Group (DS ...

Deepfakes and AI scams test communicators’ ability to safeguard trust. Pre-bunking and literacy now matter as much as ...

Articles written by Piyal Banerjee ...

Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can ...

As the holding group faces tightening margins worldwide, it launches a podcast network in India to test audio’s value in ...

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as ...

As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster ...