The influencer seems to be among many Mexican women whose murder briefly shocks the conscience only to recede into the background until the next gruesome crime happens.

Valeria Marquez was addressing her TikTok followers in a livestream from her beauty salon in Zapopan, Mexico, when a man arrived at her door to deliver a small parcel.

The death of Valeria Márquez, 23, was the latest reminder of the rise in violence against women in the country.