Under Armour has launched its latest campaign "Be the problem", marking its latest offensive in football. The campaign turns ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

Wichita State’s deal with Nike, announced earlier this year, is now officially in effect, bringing with it high-profile brand ...

In the Substack piece, El-Erian argued that the real impact of the tariffs — what some critics have labeled a direct “tax” on Americans — has been delayed, not dismissed, and is poised to be felt ...

South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

Under Armour shares tumble as weak demand and tariff costs weigh on outlook, with North America performance continuing to drag results.

Stephen Curry's off-ball movement is among the best in the NBA, and now he has a sneaker that matches that energy.

ARTETA may have landed a new job elsewhere, but he will dtill have full focus on his Arsenal side for now as he gears up for this Sunday's heavyweight clash against Manchester United to open the ...

Endorsement deals have become a major part of the basketball industry. Shoe deals end up being by far the biggest endorsement ...

Under Armour extended its losing streak to a third consecutive day on Monday, shedding another 5.88 percent to close at $5.12 ...

For reference: South Carolina’s deal with Nike is far more lucrative than the agreement Clemson inked back in 2018. That ...