Under Armour shares tumble as weak demand and tariff costs weigh on outlook, with North America performance continuing to drag results.

Wichita State’s deal with Nike, announced earlier this year, is now officially in effect, bringing with it high-profile brand ...

South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

South Carolina athletics is switching from Under Armour to Nike as its official apparel supplier beginning in the 2026-27 ...

South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

Under Armour said on Friday its sales decline would worsen this quarter and warned of soft demand as well as $100 million more in tariff-related costs for the year, sending the sportswear maker's ...

Under Armour has launched its latest campaign "Be the problem", marking its latest offensive in football. The campaign turns ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

In the Substack piece, El-Erian argued that the real impact of the tariffs — what some critics have labeled a direct “tax” on Americans — has been delayed, not dismissed, and is poised to be felt ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...