Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

Warner Bros. Discovery announced that the streaming platform Max is set to become HBO Max again, two years after the company ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Warner Bros. Discovery is rebranding its streaming platform from Max back to HBO Max this summer, signaling a renewed focus ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Warner Bros. Discovery announced the comeback of its former name, HBO Max, earlier on Wednesday. The rebranding will ...

Max, the Warner Bros. Discovery’s premier streaming platform, will be rebranded HBO Max, leveraging the HBO content branding.

Warner Bros. Discovery dropped HBO from the name of its streaming service in 2023, but it's making a comeback this summer ...