YZY token hit $410 million before crashing to $140 million. Crypto community is questioning if this was a hack, deepfake, or ...

Supporters of Yeezy Coin and Swasticoin are melting down after realizing that their coins of choice apparently weren't ...

Ye (formerly Kanye West) has entered the crypto business. The rapper launched his Yeezy Money meme coin on the Solana ...

Kanye West’s Solana-based crypto, Yeezy Money (YZY), launched with fanfare and hype that briefly pushed its market ...

Some fashion fans have been left furious after reportedly waiting over over eight months for orders from Kanye West's Yeezy ...

Kanye West, the highly controversial rapper now known as Ye, has launched a memecoin, following in the footsteps of U.S. president Donald Trump who announced his own coin in ...

Ye is equally adept at angering the masses and marketing his products. The 48-year-old artist returned to the shoe game this ...

Across a series of posts on X, formerly Twitter, Ye announced that he has a meme coin on the Solana blockchain. The Yeezy ...

It’s no secret that the popularity and resale value of the once mighty adidas Yeezy sneaker line is no more. Kanye West’s ...

Kanye West's YEEZY store is back online after Shopify took it down for selling swastika-themed merchandise. The relaunch features fewer products at lower prices.

Seven months after Adidas cut ties with Ye, the break-up continues “hurting” the brand, the CEO said as boxes of once-popular Yeezy shoes are still piling up in warehouses.

Rolling Stone spoke to multiple former Yeezy staff about rapper Kanye West's behavior. One creative said West showed him an intimate image of his then-wife, Kim Kardashian, in 2018.